How Much Do The Kelces Make On Their Podcast

If you’ve scrolled through any podcast feed lately, you’ve likely stumbled upon New Heights—the chat-fest hosted by brothers Jason and Travis Kelce. It’s part football analysis, part brotherly roast, and all charm. But the big question lingering in the group chat is: just how much do the Kelces make on their podcast?

The short answer? A lot. Industry insiders estimate the Kelce brothers are pulling in somewhere between $10 million and $20 million annually from New Heights alone. That’s not pocket change even for two NFL stars earning eight-figure salaries on the field.

The bulk of that cash comes from a massive ad deal with Amazon’s Wondery, which snapped up the show’s distribution rights in 2023. While exact terms are confidential, similar deals for top sports podcasts suggest a multi-year pact worth at least $50 million in total.

The Math Behind the Mics

Let’s break it down like a Fourth-and-short play. Podcast revenue typically comes from two buckets: advertising and sponsorships. For a show that regularly hits #1 on Apple Podcasts and Spotify, ad rates are sky-high.

Experts estimate the Kelces charge between $50,000 and $100,000 per 30-second ad spot. With multiple sponsors per episode and a weekly release schedule during the NFL season, that adds up faster than a Travis Kelce touchdown celebration.

And don’t forget the live shows. In 2023, they sold out a 3,000-seat theater in Cincinnati, with ticket prices ranging from $50 to $150. Merchandise sales from their branded hoodies and hats? That’s a separate, very profitable revenue stream.

What About After Taxes and Splits?

Here’s where it gets real. The brothers likely split revenue 50/50, but they’re also paying their production team, editors, and marketing crew. After agent fees (typically 10%) and taxes (hello, top bracket), each brother probably nets around $4 million to $6 million per year from the podcast.

That’s still a fantastic side hustle. For context, Jason Kelce’s 2023 NFL salary was about $6 million—so his podcast check is almost identical to his game-day check. Travis, who earns more on the field (around $14 million), still adds a tidy 30% bonus to his annual income from chatting with his brother.

Fun fact: The podcast’s name, New Heights, is a nod to their blue-collar upbringing in Cleveland Heights, Ohio. Now they’re literally climbing financial heights their younger selves could only dream of.

Cultural Cachet = Cash

Part of the podcast’s magic is that it feels like eavesdropping on two old friends. It’s authentic, unscripted, and gloriously messy—like when Travis details his latest viral dance move or Jason rants about offensive line etiquette. That authenticity is a gold mine for sponsors.

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Compare this to other top earners. Joe Rogan’s Spotify deal is reportedly $250 million over three years, and Call Her Daddy signed a $60 million deal with SiriusXM. The Kelces are in good company, proving that sports bros with good banter can compete with the big dogs.

It also helps that their podcast drops at a perfect cultural moment. With Taylor Swift attending Travis’s games and Jason’s retirement speeches going viral, the Kelces are everywhere. This “momentum tax” means sponsors pay a premium to be associated with that buzz.

Practical Tip: How to Monetize Like a Kelce

Want to start your own podcast? Start with this: consistency matters more than gear. The Kelces record with high-end mics but never overproduce. Your first 20 episodes will probably earn zero dollars—that’s normal. Focus on building a niche audience, not chasing virality.

Once you have 1,000 loyal listeners, reach out to local businesses or affiliate programs. Use platforms like RedCircle or Anchor to manage ads. And never, ever underestimate the power of merch—a simple coffee mug with your catchphrase can sell out in hours.

Pro tip: The Kelces don’t read ads like a robot. They weave sponsors into their banter. “Yo, Jason, you tried that new protein bar?” “Yeah, bro, it’s better than your throwing arm.” That’s million-dollar marketing right there.

The Numbers You Really Want

Let’s put it in perspective. Each episode of New Heights probably generates between $200,000 and $400,000 in revenue. Multiply that by 30 episodes a year, and you’re looking at a cool $6 million to $12 million before expenses.

For a show that started as a quarantine project in 2020, that’s a hell of a return on investment. Their production costs are relatively low—mostly just decent mics, a producer, and Jason’s basement office decked out with Eagles memorabilia.

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And yes, they pocket more from the podcast than most players make in a season. In fact, the average NFL player earns about $2.7 million annually. Jason and Travis are earning that from talking about their day jobs—while still collecting their game checks.

But Wait, There’s More

The podcast also opens doors to other revenue streams. Travis has a reality TV project in the works. Jason just signed a multi-year deal with ESPN for post-retirement analysis. Their podcast is essentially a personal marketing engine that pays for itself.

Think of it as a business flywheel: more listeners = more ad money = more brand deals = more opportunities. The Kelces are smart enough to ride that momentum without burning out.

Fun fact: During the NFL season, they release episodes early on Monday mornings. Why? Because fans are hungry for game recaps, and advertisers pay a premium for prime drive-time slots. That’s strategic scheduling.

What This Means for Your Morning Coffee

So the next time you listen to Jason tell a story about his daughter’s dance recital or Travis debate the best barbecue in Kansas City, remember: you’re enjoying a million-dollar production. The ads for HelloFresh and Manscaped are paying their mortgage on a house you’ve probably seen on Instagram.

But here’s the real takeaway. The Kelces didn’t start out trying to make millions. They started because they genuinely enjoy talking to each other. The money followed the authenticity, not the other way around.

A reflection for your own life: Most of us will never make $10 million from a side project. But the principle holds true—find something you love, do it consistently, and let the chips fall where they may. Maybe it’s a newsletter, a YouTube channel, or just a weekly dinner with friends. The return on connection is always higher than you think.

And if you ever doubt yourself, just remember: two brothers from Ohio turned a Zoom call into a million-dollar empire. Your next big thing might be just one conversation away.