How Much Did Hailey Bieber Sell Her Company For

Okay, grab your iced matcha lattes and pull up a chair, because we need to talk about the business empire of Hailey Bieber. You know her as the glazed donut skin queen, the model, and the person who married a certain pop star named Justin. But lately, she’s been making headlines for something that doesn’t require a red carpet: selling her beauty company, Rhode.

The big question on everyone’s glossed lips: How much did Hailey Bieber sell her company for? Spoiler alert: it’s an absolutely bonkers number that sounds like it belongs in a Monopoly game. We’re talking a price tag so high, it could buy you a private island—or at least a lifetime supply of peptide lip treatments.

Here’s the juicy math: Hailey sold a majority stake of Rhode to the beauty conglomerate E.l.f. Cosmetics for a cool $900 million. Yes, you read that right. Nine. Hundred. Million. Dollars. And no, that’s not a typo—unless my calculator is high on retinol.

Let’s put that in perspective. You could buy 90 million of those tiny Rhode lip peptides. Or, if you’re more practical, you could fund a small country’s healthcare system. Hailey didn’t just sell lip balm; she sold a juggernaut that made her richer than some small European nations.

Wait, Rhode Is Not Rhode Island?

Before you get confused, let’s clear one thing up: Rhode the company is not the state. The name is actually a play on Hailey’s middle name—Rhode—which sounds fancy but is way easier to pronounce than “Hailey Bieber’s Glazed Donut Emporium.” The brand launched in 2022, and within months, it was selling out faster than Taylor Swift tickets.

So how did a company that started with a simple peptide lip treatment become a $900 million monster? It was a perfect storm of clever marketing, celebrity influence, and the fact that we all want to look like we just ate a greasy doughnut (but in a chic way). Hailey’s secret sauce? She made skincare feel like a lifestyle, not a chore.

The Deal That Shook the Beauty World

When the news broke that E.l.f. Cosmetics—the brand known for $3 lip glosses that slap—was buying a majority stake in Rhode, people lost their minds. E.l.f. is the scrappy underdog of the beauty aisle, while Rhode is the cool girl at the party with the perfect skin. Together, they’re like if the popular kid and the quiet genius joined forces.

Hailey Bieber sells beauty brand Rhode for $1billion just 3 years after

The deal reportedly valued Rhode at around $1 billion, with Hailey selling a majority stake for that $900 million figure. That means she kept a chunk of the company—because let’s be real, she’s not giving up her throne anytime soon. She’s still the face of the brand, the creative director, and probably the one who insists on the packaging being “pearl-like.”

Now, you might be thinking: “Is $900 million a lot?” Yes, it’s absolutely insane. It’s more money than most of us will see in three hundred lifetimes. To put it in shocking terms: if you earned $100,000 a year, you’d have to work for 9,000 years to match that. That predates the invention of the wheel.

But Wait, There’s More (Tax Jokes)

Let’s talk about the elephant in the room: taxes. Hailey didn’t walk away with a suitcase full of cash. After capital gains taxes, broker fees, and probably a few “consultants” who wore sunglasses indoors, she’s likely pocketing around $500 to $600 million. Still enough to buy a fleet of private jets, but hey, nobody’s perfect.

The wild part? Hailey didn’t even need the money. She’s already married to Justin Bieber, who has a net worth of about $300 million. So now, she’s basically worth three Justins. That means she can afford to have a backup husband fund if he ever forgets their anniversary.

Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal

What Does This Mean for Us Regular People?

For starters, if you bought Rhode stock in your dreams, congrats—you’re a billionaire in fantasy land. For the rest of us, this sale proves that building a brand is smarter than just being famous. Hailey didn’t just slap her name on a product; she created a cult. She made us believe that a $30 lip treatment would change our lives, and to be fair, my lips do feel slightly more… financial?

Also, this deal is a masterclass in timing. Hailey sold at the peak of the beauty boom, just before the economy decided to take a nap. She’s like a surfer who catches the wave, stands on the board, and then sells the surfboard for millions. It’s honestly inspiring, in a “I’ll never do that” kind of way.

The Glazed Future

So what’s next for Hailey Bieber, now that she’s sitting on a pile of cash? Rumor has it she’s launching a new line of edible skincare that tastes like vanilla frosting. Just kidding. Or am I? She’s likely going to invest in more businesses, maybe a coffee brand, or a line of pillows that smell like her “Glazed Donut” mood.

One thing’s for sure: she won’t be waiting tables. Hailey Bieber sold her company for $900 million, and she’s probably still getting texts from accountants named Chad who say “just a few more signatures.” It’s the kind of money that buys you freedom, a private chef, and the ability to never hear “your face is shiny” as an insult again.

So next time you apply your Rhode lip treatment, remember: you’re putting a tiny, glistening piece of a nine-figure empire on your mouth. And if that doesn’t make you feel like a billionaire for three seconds, I don’t know what will.