How Much Money Does Good Mythical Morning Make

Okay, grab your coffee, put on your comfiest sweatpants, and let’s talk about the internet’s favorite morning show: Good Mythical Morning. You know the drill—two grown men, Rhett & Link, eating weird food, sniffing questionable scents, and making you feel significantly better about your own life choices. But have you ever wondered, while watching them struggle to swallow a spoonful of century eggs, just how much cash this madness rakes in?

The Mind-Boggling Numbers Behind the Madness

Let’s get the jaw-dropping fact out of the way first: industry estimates suggest that Good Mythical Morning brings in between $20 million and $30 million per year. Yes, you read that right. That’s more than the GDP of some small islands, and it’s all fueled by the tears of grown men eating spicy peppers. We’re talking about a YouTube empire that started as a simple web series and has now become a literal money factory disguised as a friendship.

But where does all that dough come from? It’s not just the shadowy YouTube ad revenue, my friend. That’s like saying a pizza is just bread. The real secret sauce is a glorious, multi-headed hydra of income streams. Think of it as Rhett & Link’s personal treasure map, and X marks about ten different spots.

YouTube Ads: The Tip of the Iceberg (That Smells Like Bacon)

Let’s start with the obvious: YouTube ads. With over 19 million subscribers and roughly 3 million daily views, they’re getting paid every time you sit through a mid-roll ad for a protein powder you’ll never buy. Estimates peg their monthly YouTube ad revenue at a cool $500,000 to $700,000. But here’s the hilarious part: that’s actually a smaller slice of their pie than you’d think. It’s their “beer money” for the week.

Why? Because YouTube’s algorithm is a fickle gremlin. One day you’re a millionaire, the next day the adpocalypse hits and you’re explaining to your accountant why you bought 40,000 rubber ducks. Luckily, Rhett & Link have built a fortress around their income that is impenetrable to algorithm drama.

The Mythical Kingdom: Merch, Tours, and the Spork of Destiny

Enter the Mythical Store. This is where the real magic happens. They sell everything from t-shirts that say “I’m a Weirdo” to actual, physical sporks. They even have a hot sauce line called “Gutter & Knee,” which is both delicious and sounds like a 1980s buddy cop movie. The profit margins on this stuff are insane. A t-shirt costs $10 to make, sells for $35, and you don’t need to feed it or take it for walks.

Good Mythical Morning Memes

Then there’s the Mythical Society, their subscription service. For a monthly fee, fans get exclusive content, early access to videos, and the warm feeling of belonging to a tribe of other weirdos. With thousands of paid members, that’s a recurring revenue stream that’s smoother than a well-mixed peanut butter and banana sandwich. It’s the annuity of the internet age.

And don’t forget the live tours. Before the pandemic turned us all into cave trolls, Rhett & Link would pack theaters across America. People paid good money to watch them do their bits in person. Imagine the smell: nervous laughter, spilled kombucha, and the faint scent of pure capitalism.

The Side Hustles You Didn’t Know Existed

Here’s a surprising fact: they also make a killing from podcast ads. Their show “Ear Biscuits” is a podcasting juggernaut. Every time they chat about their feelings or childhood traumas, a company like Squarespace or Manscaped is paying them a small fortune to be mentioned. That’s $20,000 to $50,000 per episode for basically having a therapy session on a mic.

How much does GOOD MYTHICAL MORNING make on YouTube? - YouTube

They’ve also dabbled in a TV show on the CW (which was... a thing) and have a lucrative book deal. Their book The Lost Causes of Bleak Creek was a New York Times bestseller. That’s right: they wrote a novel and it sold better than most actual authors’ entire careers. They’re laughing all the way to the bank, probably while wearing a blindfold and eating a raw onion.

But What Do They Actually Take Home?

Okay, let’s get real. That $30 million top line isn’t all going into their personal Keurigs. They have a massive team. Editors, writers, camera operators, graphic designers, a "professional eater of weird things"—that’s a lot of payroll. Plus, there’s the cost of the studio, the lighting, the insurance for when Link inevitably sets his beard on fire.

Even after all that, industry insiders estimate that Rhett and Link each walk away with between $5 million and $8 million per year. Let that sink in. They’re making more money than most brain surgeons while spending their days asking, “Is this candy or a candle?” It’s the most beautiful, absurd, and inspiring hustle in the history of the internet. So, next time you watch them eat a live scorpion, just remember: that scorpion is helping them pay for a third vacation home. Cheers, you two magnificent weirdos.