Does Carrie Underwood Still Own Calia
So there you are, flipping through your phone, maybe sipping an iced coffee, and a thought pops into your head: does Carrie Underwood still own Calia? It's a perfectly reasona...
So there you are, flipping through your phone, maybe sipping an iced coffee, and a thought pops into your head: does Carrie Underwood still own Calia? It's a perfectly reasonable question, especially if you've ever seen a pair of leggings so aggressively supportive you wondered who engineered them. Let's dive into this and figure out what's going on with the country superstar's fashion empire.
Wait, Carrie Underwood Has a Clothing Line?
Absolutely, and if you've somehow missed it, you've been living under a rock — or at least under a cable that doesn't carry YouTube. Calia by Carrie Underwood launched back in 2015 as a collaboration with Dick's Sporting Goods, because what says "athletic fashion" like a store that also sells hunting stands. The brand was designed to make women feel strong and confident, which is honestly the motto of most gym mirrors anyway.
Calia wasn't some slap-together vanity project either. The line flew off shelves during its first year, reportedly raking in $1 billion in revenue within months — though we'll let the accounting nerds argue about what "revenue" really means here. The success was so chaotic that Dick's Sporting Goods actually expanded the line multiple times, adding shoes and accessories like excited parents adding kids to a family photo.
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The Beginning of Something Bigger
Carrie didn't just slap her name on some leggings and call it a day. She was hands-on in the design process, claiming she wanted everyday women — not just supermodels — to feel amazing in what they wore. That's a pretty refreshing take from someone who has likely worn more glamorous outfits than most people wear in a lifetime.
The brand covered everything from bras to jackets, catering to women who wanted to look put-together while literally breaking a sweat. Calia's whole mission was about empowering women to feel their best, which is great because most gym selfies are basically just a mirror questioning your life choices. Reviews praised the quality, and that's saying something when you're competing against millions of cheap athleisure options online.
Carrie Underwood On Inspiring Women With Her Calia Fitness Brand – AKFKZE
The Big Split
Here's where the plot thickens. In 2021, Dick's Sporting Goods made a move that felt like the fashion equivalent of a breakup text. The sporting goods giant bought out Underwood's stake in Calia, essentially purchasing the rights to continue the line without her involvement.
Yeah, you read that right — Carrie Underwood no longer owns Calia. She sold her remaining interest to Dick's Sporting Goods, making the company the sole owner of the brand she helped build from scratch. It's like giving someone your DIY furniture project and then walking into their living room to see it rebranded without your name on it.
The company continued to operate separately, with Dick's Sporting Goods handling production, design, and sales without Carrie's input. The brand still exists, but Underwood is officially out of the picture — or rather, she's out of the fitting room. Sources indicated it was a business decision rather than drama, but isn't that what every celebrity separation says?
CALIA By Carrie Underwood - TfDiaries
What Happened to Carrie Afterward?
The good news is that Carrie Underwood wasn't exactly sitting around crying into her platinum records. She's had other ventures, including her savory dinners meal prep line Trifecta by Carrie Underwood, proving she can conquer any industry she touches — except maybe DIY home renovation, but even Beyoncé probably struggles with that.
She's also focused on an enormous music career, touring, awards, and the kind of life that makes the rest of us question our Monday morning routines. Offering a meal-prep service while running sold-out arena tours is peak superhuman energy that deserves its own documentary.
Does Calia Still Exist?
Yes! Calia by Carrie Underwood is still an active brand, even though the "by Carrie Underwood" part of the name feels increasingly like a historical footnote. Dick's Sporting Goods maintains the line both in stores and online, quietly continuing without the woman whose name is literally in the brand.
CALIA by CARRIE UNDERWOOD — Van Green
Whether the line has maintained its quality without Carrie's creative input is a matter of opinion, but the recognizable branding lives on. It's a bit like visiting an old band after the lead singer left — the music's still there, but the vibe is different. Some loyal fans still buy the products, while others have moved on, much like followers of a now-solo musician.
The Bottom Line
So to answer the question that started this whole adventure: no, Carrie Underwood does NOT still own Calia. She sold her remaining ownership to Dick's Sporting Goods in 2021, stepping back from the fashion brand she helped build. The line continues under corporate ownership, but that "by Carrie Underwood" credit is now more of a historical stamp than a living partnership.
It's a bittersweet outcome, honestly — seeing your creation thrive without you is both flattering and a tiny bit annoying. But hey, at least she walked away with enough money to buy all the meal prep she'll ever need. Life, my friends, is strange — and so is the business of athleisure.